Ad: Fake Meat Grows in Factories, Not on Vines

We’re taking our education campaign about fake meat to a new level. Today, we have placed an ad in The Wall Street Journal showing the differences between fake and real meat. A second ad will run tomorrow in the New York Post. The ads are part of our ongoing campaign to bring the uninviting ingredients of fake meat to light. 

We created this campaign to educate consumers who may assume that foods with the moniker “plant-based” are healthy. Nearly 40% of plant-based food consumers want to avoid processed food and 76% of plant-based foods consumers eat plant based foods because they believe it’s healthy. The companies pushing out fake meats aren’t putting out the full story. Many “plant-based” fake meat products are heavily processed and can have more calories and sodium than real, natural meat. 

In addition to the ads, we have launched the website to provide the public with a tool to compare the ingredients found in fake meat side-by-side with real meat. The website also houses informative articles and a video on how to make your own fake meat at home.

As fake meat grows more popular it’s important to know the truth about “plant-based” foods. These foods are not nutritionally superior to the real meat despite the marketing. In some cases they are worse. Check out to see what you might be putting in your body.


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